This magazine is great for industry professionals. If you are looking for more decorating type magazines, I recommend Architectural Digest, Veranda, etc. Architectural Record is more technical based and offers industry related information such as elevations and floor plans. In that respect, if you are a student of Architecture or Interior Design, get this magazine because you will be introduced to things you just cannot get in school or in other non-industry magazines. It is wise to add this magazine to your list of subscriptions.