Of all of the horse magazines, Western Horseman is known as the leading under its category of publications. Since its founding in 1936, Western Horseman has been referred to as "The World's Leading Horse Magazine" and "America's Favorite Horse Magazine." This monthly publication is rooted in the traditions and customs of western horsemanship. Its editorial objective is to thoroughly and accurately educate readers on the essential knowledge of owning, riding, and training horses. Every issue of Western Horseman also delivers the latest in riding gear for those owners who are interested in updating their equipment or for the new equine owner. This is a well-rounded horse magazine that always includes colorful photography of charming ranches and beautiful breeds. The special interest stories about Western lifestyle and articles on the region's culture additionally contribute to the overall pleasing aesthetic of Western Horseman.