I have been sending gift subscriptions of Owl, Chickadee & Chirp to 3 of my grandchildren who live far away....and they LOVE it! I just returned from visiting them and when I asked if they wanted to continue, I heard a resounding YES!!!! They love the jokes (which they try on Gramma), the games and the articles. And something else I hadn't thought of...my grandkids LOVE receiving their very own mail! Keep up the high standards of all your childrens magazines.....many parents & grandparents appreciate it!